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玛氏食品首席执行官格兰特·里德分享互惠经济原则

玛氏中国 2022年02月20日

玛氏公司首席执行官格兰特·里德于2019年1月接受了《彭博商业周刊》编辑乔尔·韦伯的采访。他谈到了公司长期坚持的原则——这些原则促成了 "互惠经济",这是玛氏公司内部智囊团在过去十年中研究的一项突破性管理创新。食业-头条

玛氏有100多年的历史,企业为家族所有、私人持有,其大部分的历史都非常神秘。作为一个企业领导者,这给您带来的最大优势是什么?
我认为这要从我真正工作开始。玛氏家族对自己的业务非常了解,对此行业也非常感兴趣。对我们来说,这不仅仅是财务业绩。很多人认为,私有企业不必在财务上表现出色。但其实玛氏集体也必须在财务报表上表现出色,因为只有这样才有另一种选择,可以将资金放在其他地方。
但远不止于此。玛氏相信这不仅是我们做什么,而是我们如何去做。五项原则之一是我们如何开展业务。更大的区别是为什么。他们真正相信互惠经济——而且我认为这是正确的,互惠经济把一些东西回馈给社区、环境、供应链和利益相关者。早在40年代这一概念流行之前,他们就在谈论这种方式。我认为这是一个很大的区别。
我认为,我可以坐下来与家人交谈也是优势之一。这是他们的业务,他们真正关心——不仅关心业务——他们更关心品牌……关心我们的员工。这是一个很大的区别。如何将其转化为优势?他们很少领取分红,而是重新投资于企业,再投资于消费者,以及对我们经营的环境进行再投资。就股息水平而言,这是玛氏集体与其他公司的很大区别。这是他们的经营方式和对企业的热爱。

Grant Reid, CEO of Mars, Incorporated, was interviewed in January 2019 by Joel Weber, Editor of Bloomberg Businessweek. He spoke about long-held principles underpinning the company – principles that have inspired the Economics of Mutuality, a breakthrough management innovation developed by Mars’ internal think-tank over the last decade.食-业头条

Mars: 100+ years old, family-owned, privately held, very secretive for much of its history. What are the biggest advantages as a business leader that that provides you? 

I think it starts with that I work for real people. The Mars family are very knowledgeable about the business. They’re very interested in the business and for them it’s more than just financial performance. A lot of people think because we’re privately held you don’t have to perform financially. You do, because they have an alternative to put their funds elsewhere. shiyetoutiao

But it’s much more than that. They believe that it’s not just what we do, but how we do it. One of the five principles is how we do business. The bigger differential is the why. They really believe – and I think it’s right – that economics of mutuality, which is putting something back into the communities, the environment, the supply chain and the stakeholders. They were talking about that way back in the 40s, long before it was fashionable. I think that is a big difference. 

I think the fact that I can sit down and talk to family members. It is their business and they really care – not only about the business – they care about the brands… about our associates. That’s a big difference. How do you turn that into advantage? They take very little out. They reinvest in us. They reinvest in the consumer. They reinvest in the environment that we operate in. That’s one big difference in terms of the dividend level vs. some other companies. It’s their approach and their love for the business. 

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玛氏的年营业额约为350亿美元。你希望未来的数字是多少,您如何达到这个目标?

shi-yetoutiao

我们认为玛氏可以在未来十年内翻一番。在过去的几年里,我们已经增长了数十亿。但这不仅仅是为了增长而增长。我们所做的部分工作是为了更高层次的使命。我们今天开展业务的方式将创造明天想要的世界。这就是为什么我们在可持续发展等方面如此积极。

玛氏有一个“可持续一代”计划。我们正在与非洲西部国家科特迪瓦的农民合作应对气候变化。我们相信,我们规模越大,我们就能做得越好。但这不仅因为我们是平等主义者,我们真的认为经济学有效。如果你回到米尔顿·弗里德曼时代,股东价值是第一位的;我们相信,不仅在财务业绩之间存在平衡,而且在社会、人力和自然资本之间也存在平衡。当你把这些元素放在一起时,这是一个惊人的组合。这就是为什么我们能吸引如此优秀的人才——因为我们有更高的使命
shiye-toutiao

这不仅是关于企业的扩张,更是一种企业发展的综合方式。我们说没有使命的财务业绩是没有意义的。但是,同样地,没有业绩的使命也是不可能的。这是神奇的组合。
shi-ye-tou-tiao.cn

Mars is about a $35 billion-a-year business. What do you want that number to be and how do you get there? 

We think we can double it in the next ten years. We’ve grown several billion in the last couple of years. But it’s not just about growth for the sake of growth. Part of what we do is for higher-order purposes. The way that we do business today creates the world that we want tomorrow. That’s why you’ve seen us so active in things like sustainability. 

We have a Sustainable in a Generation Plan. We’re working with farmers in Côte d'Ivoire with climate change. We believe the bigger we are, the more good we can do. But it’s not just because we’re egalitarian. We really think the economics works. If you go back to the Milton Friedman time, where shareholder value was the number one; we believe that there’s a balance between not only the financial performance, but the social, human and natural capital as well. When you put that together, it’s an amazing package. That’s why we attract such great talent – because of the higher order purpose

It’s not just about being big. It’s a combination. Performance without purpose we say is meaningless. But, similarly, purpose without performance just isn’t possible. It’s that magic combination. 

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本文授权转载自互惠经济基金会,未经授权不得二次转载

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